Privacy Policy

Thank you for visiting Rich & Ruthless. Your privacy is important to us and we know that you care about how we protect your information. This policy covers information Rich & Ruthless collects when you use our service, as well the nature of our relationships with certain third parties that provide services in connection with Rich & Ruthless.

Rich & Ruthless provides an online service offering caregivers to connect with patients (collectively, “Content”) available on the Rich & Ruthless website (the “Rich & Ruthless Site”), Rich & Ruthless’s affiliate and other websites where users may embed the Content (these websites, together with the Rich & Ruthless Site. Our website is based in the United States.

By visiting the Rich & Ruthless Site (whether or not you are a registered member) or using any of the Rich & Ruthless Services on any of the Sites, you are accepting this Privacy Policy. If you do not want information about you to be used in the manner set forth in this Privacy Policy, please do not use the Rich & Ruthless Services.


We may collect certain non-personally identifiable information when you visit many of our web pages, such as usage behavior, number of pages visited, the type of browser you are using (e.g., Firefox, Internet Explorer, Chrome), the type of operating system you are using (e.g., Microsoft Windows or Mac OS), and the domain name of your Internet service provider (e.g., AOL, Earthlink).

We may also collect personally identifiable information, including the following:

  • information you provide to us, including your name, email address, location, birth date, gender, likes, interests, and friends on third party sites;
  • information automatically collected when you use our Services, such as your location and information collected via cookies, web beacons, or embedded data collection technologies;
  • information from other commercially available sources, such as data aggregators, public databases, or our business partners, which may include your interests, purchasing behavior and your online activities, such as websites visited and advertisements viewed;

We may combine all of the information we collect about you and use it individually or collectively in the manner described in this Privacy Policy.

At certain parts of the Rich & Ruthless Site, (e.g. to post a comment to our blog, post a comment on the user comment section, sign up for our e-newsletter, responding surveys) only persons who provide us with the requested personally identifiable information will be able to order products, programs, and services or otherwise participate in the relevant activities and offerings.


We may use the information you provide about yourself in order to establish and enhance our relationship with you and to improve the user experience we provide.

Rich & Ruthless’s use of this information includes the following general purposes: customizing the content and advertising you view; responding to your inquiries about our offerings; fulfilling your requests for products, programs or services; offering products, programs or services we believe may be of interest to you; identifying the comments you post when you use the Rich & Ruthless Services; improving our services; conducting research; compiling aggregate data for internal and external business purposes; preventing potentially illegal activities; protecting our rights; and other uses in accordance with our Terms of Use; and for any other purpose disclosed to you at the time we collect your information.

While using the Rich & Ruthless Site you will have opportunities to comment on movies and individual pages. If you choose to submit content for publication, we may publish your screen name and other information you have provided to us. Please understand that when you post such information, it is made public and is not subject to this policy.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or services.

Anonymous data is information (whether it was originally personally identifiable or non-personally identifiable) that subsequently is used in aggregate form. We may use anonymous data for purposes of research or analysis. We may conduct research on our customer demographics, internet usage, and interests and behavior based on personal data we gather. Although anonymous data may be based in part on personal data, it does not identify you personally. Rich & Ruthless may share this type of anonymous data with a variety of third parties, including its affiliates, advertisers and other current and prospective business partners. Because the information is anonymous, these third parties will not be able to contact you based on this data.

We may also use anonymous data collected for website administration, advertising and promotional purposes, and we may share such information with various affiliated and unaffiliated entities for such purposes. IP addresses are also used to provide anonymous aggregated data to advertisers about the volume of use on the Rich & Ruthless Services, and non-personally identifiable information about your activities may be used to customize advertising messages. Anonymous usage and demographic information may also be shared with our advertisers and business partners.

We sometimes use your information to communicate with you, such as to notify you when we make changes to the Rich & Ruthless Site or to fulfill a request by you to receive our weekly newsletter.

Rich & Ruthless may display targeted advertisements based on personal information. Rich & Ruthless does not provide any personal information to the advertiser when you interact with or view a targeted ad, although advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria. We may also use your personal information to provide you with promotional information about Rich & Ruthless’s features, services, and other offerings that may be of interest to you, or to provide information or offers to you that are related to the Rich & Ruthless Services on behalf of our business partners. We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to verify or enforce compliance with the policies governing our Web Site and applicable laws or as otherwise required or permitted by law or consistent with legal requirements.

In addition, we may transfer personally identifiable information about you if we, or one of our business units, are acquired by, sold to, or merged with another company. Agents and contractors who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Statement by, for example, not using the information for any purpose other than to carry out the services they are performing for us. 

Rich & Ruthless enables and encourages users to “snag” or take embeddable players with our films and related content from our site, and to embed these players on personal web pages, blogs, and other sites operated by third parties whose policies regarding the handling of personal information may differ from ours. We hope that you will take our films with you via the embeddable player and enjoy and share them in this way; please read the privacy policies of the sites where you embed a player, as Rich & Ruthless cannot be responsible for the information handling practices of these other sites.

Finally, Rich & Ruthless stores information about which films you view in streaming flash format. This information is currently not used but may be used in the future without notice to determine Website usage patterns.

We will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.


To enhance your experience, many of our web pages use “cookies.” Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at one of our sites. However, once you choose to furnish the site with personally identifiable information, this information may be linked to the data stored in the cookie. We use cookies to understand site usage and to improve the content and offerings on our sites. For example, we may use cookies to personalize your experience at our web pages (e.g., to recognize you by name when you return to our site) or save your password in password-protected areas.

“Web beacons” or clear .gifs are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may and other third party sites may use web beacons on this site from time to time for this and other purposes.


Some of our pages contain links to other sites whose information practices may be different than ours. Visitors should consult the other sites’ privacy notices. Please be aware that Rich & Ruthless does not warn you when you have chosen to link through to another website from the Rich & Ruthless Site.

Rich & Ruthless sometimes may offer content that is sponsored by or cobranded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. We have no control over these third parties’ use of this information.

Rich & Ruthless may use a reputable third party to present or serve the advertisements that you may see at its Web pages. These third party ad servers may use cookies, web beacons, clear .gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by our privacy statement.


We have put in place industry-standard physical, technical, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.

Unfortunately, no security system can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the security of your personal information and cannot assume liability for improper access to it. By using this Web site, or providing personal information to us through any means, you do so at your own risk and you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this site.


From time to time, we may update this privacy statement. We will notify you about material changes in the way we treat personally identifiable information by placing a notice on our site. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it. If you do not agree with any changes to the Privacy Policy, you must leave the Rich & Ruthless Site and discontinue any use of the Rich & Ruthless Services. Any visit to the Rich & Ruthless Site or use of the Rich & Ruthless Services on any of the Sites by you after the new Privacy Policy is posted will indicate your agreement to the new Policy.

The Privacy Statement posted on this site was updated on or about July 19th, 2017.


All content and image are the sole responsibility of the content provider. Rich & Ruthless does not moderate, control, review or interact with the content in any way. We may provide links to other sites that we do not monitor, control or review.


Users agree not to post a) content that is unlawful, harmful, threatening, abusive, harassing, defamatory, libelous, invasive of another's privacy, or is harmful to minors in any way; b) that advertises any illegal service or the sale of any items the sale of which is prohibited or restricted by any applicable law, including without limitation items the sale of which is prohibited or regulated by California law.


Fees charged to post content in some areas of the service are an access fee permitting content to be posted in a designated area. All fees paid will be non-refundable in the event that Content is removed from the Service for violating of terms.




You agree to indemnify and hold Rich & Ruthless, its officers, subsidiaries, affiliates, successors, assigns, directors, officers, agents, service providers, suppliers and employees, harmless from any claim or demand, including reasonable attorney fees and court costs, made by any third party due to or arising out of Content you submit, post or make available through the Service, your use of the Service, your violation of the Terms, your breach of any of the representations and warranties herein, or your violation of any rights of another.


The Terms constitute the entire agreement between you and Rich & Ruthless and govern your use of the Service. The Terms and the relationship between you and Rich & Ruthless shall be governed by the laws of the State of California without regard to its conflict of law provisions. Parties agree to submit to binding arbitration for any dispute arising that such arbitration will take place in Los Angeles, CA.